With the growth of exhibitions, another segment that has been growing in equal measure is the modular exhibition stands market.
Modular exhibition stands are display systems made up of interchangeable and reusable items like the panels, printed boards, digital screens, fabric graphics, lighting fixtures, shelves, storage units, etc. By using standardized connectors, you can lock all these items or slide into firm stands.
- The exhibitors can use the same stands for different layouts like the backwalls, island booths or corner displays.
- These stands are lightweight in nature, easy to assemble, dismantle, transport, and store.
- What’s most important is that you can put them up without the assistance of any professional installation teams.
As per Customer Market Insights, a Market Research Reports and Advisory Company, in 2024, the modular exhibition stands market was valued at USD 1.2 billion, and is projected to touch USD 2.4 billion by 2033.
Expo Exhibition Stands India Insights
Over the past decade, we at Expo Exhibition Stands India have observed a decisive shift in how global brands approach trade show participation. These flexible stands now account for nearly 60 - 70% of the repeat builds we manage for local and international clients.
- Not Just Cost-Saving
Using modular stands at the exhibitions is not just a growing cost-saving trend, it reflects a deeper commitment for agility. Today, companies are developing their event strategies with sharp focus on consistency and scalability. We have seen clients use the same modular systems and exhibit in Mumbai, Milan, and Munich within a single quarter – adapting to various floor spaces and brand needs. This kind of adaptability is unthinkable with traditional booths.
- Enhanced Operational Efficiency
Our years of experience has led to another insight about these modular stands, and that is its operational efficiency. Compared to traditional booths, on average, modular stand installations take 40-50% less time and manpower. In today’s high-pressure event environment, this is indeed a game-changer, easing exhibitors tight schedules and logistical costs.
- Fast Pay-Back
We have also found that modular trade show stands can reduce a brand’s exhibition spend by up to 50% . This factors in reuse, compact shipping, and reduced storage requirements. To add to this, the stands are eco-friendly in nature, which is a vital need today.
Modular Exhibition Stand Is The Way
For companies planning to scale their exhibitions, while keeping their carbon footprint and costs in check, modular stands aren’t just an option anymore - it’s THE option.
Interesting Facts about Exhibitions & Booth designs
- Exhibitions held worldwide annually: Over 32,000
- Companies taking part in the exhibitions annually: A whooping 4.5 million
- People visiting these exhibitions annually: Over 303 million
These are a few facts provided by PCMA, a premier platform for business event industries. The global exhibition market is growing exponentially and is all set to touch USD 66.75 billion by 2033, from the USD 44.15 billion of 2024. India’s exhibition market is also scaling up and today stands at USD 2.85 billion
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