Understand the Key Differences Between Exhibition Stand Types
Trade shows and exhibitions are a great platform for companies to come together to showcase and engage in a face-to-face live interaction with potential and existing customer bases. But other than the product, service, or technology that is the star performer at the show, the right exhibition stand has a huge role to play. For the later enhances the appearance of the former!
When exhibitors plan to participate in an event or exhibition and reach out to various exhibition stand builders in order to buy an exhibition stand, they are often bombarded with words like ‘custom exhibition stand’, ‘modular exhibition stand’, and ‘custom-modular exhibition stall’. And at most times, a lot of many exhibitors hear these words for the first time and are in a confused state of mind as to which exhibition stand they should select: self-build exhibition stands or modular?
In this blog post we try to break down the meaning for you as an exhibitor to understand the difference between the various exhibition stands and which stand shall best suit your business model for a show:
Custom Exhibition Stand:
When you are talking big, we are assuming a custom exhibition stand. As the name implies, custom exhibition stands are personalized booths that are customized to the T to suit the brand’s requirements. The custom or bespoke approach is the best fit for companies that want to create an everlasting impact through their display.
Exhibitors opt for custom-built when they wish for complete flexibility of style, design, shape, colour, atmosphere, and much more. Even though a dynamic and unique setup can be created with a custom build, the building of such stall requires skilled manpower and often takes days to build one.
Why pick custom-build exhibition stand?
1. Can be customized to the T
2. Attain a unique look
3. Impactful demonstration
4. Originality of design
Modular Exhibition Stand
If consistency of design is your preference and you wish to participate in more than one event a year, a modular exhibition stand is the perfect pick for you! Affordable, self-build, less time-consuming, and with no skilled manpower required are only a few added advantages these stands carry with them. Modular or self-build exhibition stands are a common sight in an exhibition in comparison to their counterpart, custom-build, because of the following reason:
1. Affordability
2. Portability
3. ROI
4. Adapt to changing dimensions
5. Uniformity in design and style
Custom-Modular Exhibition Stand
The change in business needs and environment has led to the emergence of a new type of exhibition stand, the Custom-Modular Exhibition Stand. These, as the name suggests, are a unique combination product of the two types, self-build exhibition stands and custom exhibition stands!
The central structure of the customized modular display is made of aluminium, and the additional components are made of wood, therefore making it reusable and offering personalization. These stands are also portable and long-term economic because of their reuse feature. If you are looking for a reusable stand design with custom elements, this is the one stall for you because they are portable, affordable, and long-term economic!
Now that you are aware of the different types of exhibition stands available and their advantages and uses, where to buy exhibition stands is the next question? Conduct your research well before you decide upon which exhibition stand your business should opt for and then go for it! Remember to consider the advantages of one over the other before you buy an exhibition stand.
