Our Creative Stand Setup Helped ITC Conglomerate Achieve Their Business Goals at the UP Summit

ITC Limited is a conglomerate headquartered in Kolkata, West Bengal. The company has a diverse presence in cigarettes, hotels, FMCG, packaging, and paperboards. With an annual revenue of 74.979 crores the conglomerate is one of the biggest in India. When ITC’s corporate communications department approached us in 2018, they were participating in the highly anticipated UP summit. The UP summit was organized by the state government to give momentum to businesses in the state. The company was looking out for a brand that had the market reputation and the capability to deliver booths as per their standards. Their demands were specific, as they were catering to high-profile and VIP attendees.

ITC Requirements:

1. ITC was participating in high-profile events where they were catering to VIP attendees. They wanted high-quality booths that were built on the lines of their brand reputation.
2. They also wanted setups that could be reused and were convenient to set up.
3. The attendees were going to be business-class people along with other corporate and ministry people.

Our Solution:

Considering their key requirements, the clientele of the show, and the event size, we delivered them a booth of 90 sq. m of space. 

1. We provided ITC with a hybrid solution, which was a perfect setup for the kind of events the brand was participating in. Creeya is our reusable, easy-to-install, and sturdy solution that works and gives optimum results.
2. The booth was set up in a way that it not only strategically showcased their products in highlights but also enhanced their visual appeal too. The booth was well-lit to make it easily visible from afar.
3. Since there were going to be VIP attendees, the booths had to be aesthetically superior, and we knew that. We delivered our setup in a way that they would look and feel extremely elegant.
4. We went through all the quality-control measures and standard practices to make the booths stand up to the brand’s requirements.
5. The company participated in the UP summit, which went on to receive monumental success. The event generated more than Rs. 4.28 Lakh crores as investment intents in various sectors like infra, renewable energy, power, and electronic manufacturing.