Learn How Nestlé Nutrition Reached Over 6,000 Doctors

The Background:

1. Nestle’ Nutrition has been a leader in paediatric nutrition for over 40 years in India.
2. Since the last decade it has been innovating to offer more nutrition based foods to children aged 0 to 5 years.
3. Considering its quasi nutritive nature, it was not easy to market through mass media.
4. Reaching out to doctors directly was thus a fair way to penetrate the market.
5. While it was already a challenge to scale up events in Metros and Tier II cities, Nestlé found it difficult to reach out to remote regions of India.

The Problem:

1. Space was finalized at a short notice.
2. Maximum regions were to be targeted.
3. Time gap between two events was very short.
4. High transport and setup cost.
5. Not all events followed the standard guidelines.
6. High team cost and effort for coordination.

The Acquired Solution:

1. We created an event set-up design in accord with Nestle’ marketing team.
2. It’s modular construction helped extend or reduce the design to fit the space booked at an event.
3. The set-up was foldable with compact packaging that reduced transport cost.
4. Our project manager managed all coordination for locations, while the central team at Nestle’ got pictures of
   the ready event was sent a day prior on WhatsApp!

There were 8 set ups which were being moved across 80 cities

1. All setups were the same, thanks to our in-house modular assembly line production.
2. All setups were approved by the Nestle Nutrition marketing team.

What Does This Mean for You?

The Product:

1. Customized event setup/stall design.
2. Mfg. with modular construction.
3. Print production.
4. Standard packaging bags & cases.

The Service:

1. Space recce.
2. On-site installation & tear-down.
3. Logistic management.
4. Dedicated project manager.