The Background:
- Founded in 1853, Bausch + Lomb is an eye health products company based in Laval, Quebec, Canada.
- Bausch + Lomb is one of the world’s largest suppliers of contact lenses, lens care products, pharmaceutical.
- Target audience: Doctors, vendors, and distributors.
The Challenges:
- The conferences were targeted towards different cities in India, i.e., Delhi, Chennai, Kolkata, Indore, and Gurugram, and hence they were looking for portable and modular kits, which could be reconfigured in small space.
- Height variability with a maximum of 2 numbers of machine displays was of topmost concern.
- Last but not the least, they wanted the booth design to be unique yet conducive. The idea behind it all was that the booth must enable them to display their varied product line better. Therefore, we designed the booth wherein there were designated spaces inside the booth according to different product line.
Our Solution:
- After discussing and brainstorming a few ideal solutions, we finalized upon both our new-age modular setups, Luminy & Creeya. We designed them a portable–modular booth to match the requirements for Bausch + Lomb.
- With our solution, they were able to achieve consistency in branding and display for all their conferences.
- Our solution was the best fit for their need for both a modular and sleek and stylish booth.
- We provided them with modular solution that could be reconfigured in different sizes to cater to their need for different conferences.
The Result:
- Provided Bausch + Lomb with a modular solution booth wherein they reconfigured it to 7 different sizes for different conferences in different locations.
- We bagged the yearly exhibition for Bausch + Lomb for the year 2015-16.
- We also provided them our solution for both renting and sold the Luminy & Creeya setup for 2018 & 2019 for conducting their shows in India.
- Our strong partnership over the years has increased, and we look after all their conferences and shows needs in India.
