Learn How Agilent Technologies Maximized Their ROI

The Background:

1. Agilent is a leading provider of laboratory equipment worldwide for life sciences, diagnostics, and applied chemical.
2. Being a B2B player in the specific field, they rely heavily on exhibitions and conferences for marketing.
3. They participate in 3 large exhibitions and around 7 conferences annually.

The Challenges:

1. Too much coordination to participate in multiple events every year.
2. Inconsistent look and feel across events.
3. Finding a reliable local vendor to execute shows.

Our Solution:

1. We designed a custom – modular stand for their annual event calendar.
2. This provided a customized look and feel.
3. All the benefits of modular construction.
4. Same design could be reconfigured depending on the space size and layout.

The Result:

ONE KIT, MULTIPLE SOLUTIONS:

1. Agilent could use the same booth for 36 exhibitions and conferences over 3 years.
2. This reusability resulted in a cost saving of 18% only with the material and service cost.
3. Prebuilt design and pan India execution of Insta also reduced their manpower cost.