Sometimes attending a trade exhibition can be a frustrating experience. Especially if the exhibition is just around the corner and you still haven't found the right strategy for the event and your exhibition stall.

In order to increase the traffic at your stall, you need a detailed plan for the event activities and you have to think about how your marketing and sales strategy should look. You should also consider how you intend to give your visitors a unique and memorable experience at their stall space.

In contrast to digital marketing, exhibitions offer the opportunity to get in direct contact with the target group in order to establish business relationships. You should take advantage of this opportunity!

Here are some planning tips to help you plan successful marketing strategies at every exhibition:

Choose the right exhibition

There are thousands of shows that take place around the world every year. Your task now is to find the right exhibition in which you want to invest. Therefore, you should work intensively in advance to collect as much information as possible about the fair.

Decide on an event that fits your goals, appeals to the right target group and where your reusable exhibition stall helps you to achieve your long-term goals. Ask the organizers about visitor numbers, number of participants and event statistics. This will give you an idea of ​​what to expect in this exhibition.

Choose the right location

Once you have decided which exhibition you would like to participate in, you can take the time to reserve your place at this event. It is better to register at least six months prior event. This guarantees you a stall that provides a lot of traffic.

Choose a hall that best suits your budget and exhibition needs. This will have a big impact on the profitability of your measure. Visit the exhibition location beforehand at another event, so that you have the opportunity to look at and evaluate the appropriate stalls. It's easy to plan ahead to get the perfect space for your exhibition stall.

Get to know your stall neighbors

It is important to find out about your competitors. Therefore, check in advance which competitor is also exhibiting at the trade event. In most cases, the list of exhibitors is displayed online. Research what your competitors' stall looks like and find out as much as possible about them to adapt your own exhibitor strategy accordingly.

Effective designs

When planning your exhibition stall, look for distinctive designs, effective content and exciting activities that help to increase your exhibition success in a package. Get help of an experienced stall fabricator that can help you to develop your marketing plan and give you an overview of what you want to achieve at this special event. Develop a stall theme that presents catchy messages and draws visitors' attention.

Multi-Channel-Marketing

Just attending the exhibition is not enough. You have to do pre-event marketing to get the desired traffic at the stall space. Let your customers know that you are participating in an exhibition and invite them. Developing a marketing plan before the event works wonders to attract the crowd to your portable stall. A multi-channel approach will emphasize your presence at the exhibition even more.

Conclusion

An exhibition is a great marketing medium for increasing brand awareness, introducing new products and strengthening the customer base. The right marketing strategy for your exhibition stall will cause a sensation at your next trade event.