The Background:

Agilent is a leading provider of laboratory equipment worldwide for life sciences, diagnostics and applied chemical
Being a B2B player in the specific field, they rely heavily on exhibitions and conferences for marketing
They participate in 3 large exhibitions and around 7 conferences annually

The Challenges:

Too much coordination to participate in multiple events every year
Inconsistent look and feel across events
Finding a reliable local vendor to execute shows

Our Solution:

We designed a custom – modular stand for their annual event calendar
 This provided a customized look and feel
 All the benefits of modular construction
 Same design could be reconfigured depending on the space size and layout

The Result:

ONE KIT MULTIPLE SOLUTIONS:

Agilent could use the same booth for 36 exhibitions and conferences over 3 years
 This reusability resulted in a cost saving of 18% only with the material and service cost
 Pre-built design and pan India execution of Insta also reduced their manpower cost