Learn, how Nestle’ Nutrition Reached Out to Over 6000 Doctors

The Background:

  • Nestle’ Nutrition has been a leader in pediatric nutrition for over 40 years in India
  • Since the last decade it has been innovating to offer more nutrition based foods to children aged 0 to 5 years
  • Considering its quasi nutritive nature, it was not easy to market through mass media
  • Reaching out to doctors directly was thus a fair way to penetrate the market
  • While it was already a challenge to scale up events in Metros and Tier II cities, Nestle found it difficult to reach out to remote regions of India

The Problem:

  • Space was finalized at a short notice
  • Maximum regions were to be targeted
  • Time gap between two events was very short
  • High transport and setup cost
  • Not all events followed the standard guidelines
  • High team cost and effort for coordination

The Acquired Solution:

  • We created an event set up design in accord with Nestle’ marketing team
  • It’s modular construction helped extend or reduce the design to fit the space booked at an event
  • The set up was foldable with compact packaging that reduced transport cost
  • Our project manager managed all coordination for locations, while the central team at Nestle’ got pictures of the ready event sent a day prior on Whatsapp!

There were 8 set ups which were being moved across 80 cities  
  • All set ups were same, thanks to our inhouse modular assembly line production
  • All set ups were approved by the Nestle Nutrition marketing team

What this means for you?

The Product

  • Customized event set up / stall design
  • Mfg. with modular construction
  • Print production
  • Standard packaging bags & cases

The Service:

  • Space recce
  • On site installation & tear down
  • Logistic management
  • Dedicated project manager



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