The Background:
- Nestle’ Nutrition has been a leader in pediatric nutrition for over 40 years in India
- Since the last decade it has been innovating to offer more nutrition based foods to children aged 0 to 5 years
- Considering its quasi nutritive nature, it was not easy to market through mass media
- Reaching out to doctors directly was thus a fair way to penetrate the market
- While it was already a challenge to scale up events in Metros and Tier II cities, Nestle found it difficult to reach out to remote regions of India
The Problem:
- Space was finalized at a short notice
- Maximum regions were to be targeted
- Time gap between two events was very short
- High transport and setup cost
- Not all events followed the standard guidelines
- High team cost and effort for coordination
The Acquired Solution:
- We created an event set up design in accord with Nestle’ marketing team
- It’s modular construction helped extend or reduce the design to fit the space booked at an event
- The set up was foldable with compact packaging that reduced transport cost
- Our project manager managed all coordination for locations, while the central team at Nestle’ got pictures of the ready event sent a day prior on Whatsapp!
- All set ups were same, thanks to our inhouse modular assembly line production
- All set ups were approved by the Nestle Nutrition marketing team
What this means for you?
The Product
- Customized event set up / stall design
- Mfg. with modular construction
- Print production
- Standard packaging bags & cases
The Service:
- Space recce
- On site installation & tear down
- Logistic management
- Dedicated project manager
Related Posts
September 27, 2021
We helped D’décor increase their reach to Generate Leads
September 15, 2021
Read how We Enhanced Hitachi’s Exhibition Experience
August 23, 2021
Designing Modular Trade Show Booth for Bausch + Lomb
