Five tips for your Modular Exhibition Stall Design
Every exhibitor who is participating in an exhibition, whether a novice or experienced one, both needs to make a major impression at the event. And the only thing that will help in getting through it all is the exhibition stall design. It is like the face of the company at the event, and you need to make sure you make the best of it in order to stand out from the competitors. Therefore, it is essential that you work on your modular exhibition stall design to make it look attractive.
You need a couple of innovative and creative exhibition stall design ideas and work on how to display your products and services in an interesting way. So, here are some tips that will help you make your exhibition stall more efficient.
Before designing your modular exhibition stall, you should be able to define your objectives, and your reason for exhibiting should be clear. This will ensure that your brand message is effectively communicated through your exhibition stall. It is essential to know whether you want to achieve direct sales and build a new customer relationship or want to launch a new product or service or else want to expand your business into a new market? Whatever your objective of participation is, based on it, you will design your stall.
Understanding Target Audience
Once you’re clear what your objective is, you should reflect on who your target audience would be. This will depend on what type of people will attend your event and who your stall will be targeting. Make sure you build your stall keeping these people in mind and what will catch their attention and how you will pique their interest in your brand.
Your exhibition stall is an essential part of your company’s marketing strategy; therefore, the design must be consistent in every corporate branding. Right from the logo, colours, and strapline, everything needs to be in sync with the brand image, as this plays a major role in brand recall. You will have prospects that will follow up by visiting your company website, and hence there should be consistency in the way your business is being represented. You could lookout to buy a self-build exhibition stall that comes with interchangeable graphics, which will help in maintaining uniformity in your branding.
Make your Stall Interactive
While working on your modular exhibition stall design, you might lookout for a bunch of exhibition stall design ideas for your stand. You need to remember that it is important to make it more interactive by incorporating some fun gadgets, technology, and video content to engage your visitors. At the same time, it also helps in conveying technical information about your product and service in an interesting way. When the attendees are engaged, there is more possibility of them staying at your exhibition stall for longer. This will not only create a buzz in the event but also attract traffic at your stall.
Light Up your stall
Often exhibitors underestimate the potential lighting has over any exhibition stall. Having display lights enables you to highlight the best spots of a modular exhibition stall, especially if you’re planning to display your range of products. Having spotlights, LED strips can help create an altogether different experience for visitors by enhancing the atmosphere of your stand. Lighting helps set the right mood at the event, whether you want it bright and colourful or calm and more relaxed, lighting plats an effective role in it.
If your business is planning out to take part in an exhibition and need help with it, then Expo Exhibition Stands India can be your ideal choice. The company has vast experience in offering quality reusable modular exhibition stall designs that match your brand’s requirements. Their online stand selector tool on their website enables you to buy exhibition stall online by browsing through 250+ customizable stand designs. Expo Exhibition Stands India has an in-house manufacturing and printing unit that ensures quality and on-time delivery of your stand.