Do’s and Don’ts in Exhibition Stall Design in India.

Do's and Don'ts in Exhibition Stall Design in India

The Indian event and exhibition market can see an upsurge within the upcoming years. As per a significant study, India ranked 142nd out of 190 in 2014 among the chosen 190 countries in the comfort of doing business. It reached 63rd rank in 2020, a significant improvement of 79 places. This observation promises a prosperous future for all.

Exhibitions are expensive events to organise, thus one must prepare for months and weeks to give their best during the event. Exhibition stall design can make or break your position at any exhibition. Hence it becomes even more essential to come up with unique and creative exhibition stall design ideas that will allow you to optimise the opportunity effectively.

If you're planning on presenting at an exhibition in India, follow the tips below to optimize your exhibition stall design in India. 

Design

Design is the first step of idea generation for any exhibition stall design. Designs are one aspect where you can go wrong in more than one way. Thus having the subsequent balance becomes the ultimate key!

Don't go overboard to make the design visually compelling and appealing to the audience, as it might lead to a busy layout that doesn't allow a focus point. Avoid adding unnecessary details and keep them out of the design. Instead of choosing what reflects your taste, choose a layout and colors that convey the business and its nature.

Text

Design is the first step of idea generation for any exhibition stall design. Designs are one aspect where you can go wrong in more than one way. Thus having the subsequent balance becomes the ultimate key!

Don't go overboard to make the design visually compelling and appealing to the audience, as it might lead to a busy layout that doesn't allow a focus point. Avoid adding unnecessary details and keep them out of the design. Instead of choosing what reflects your taste, choose a layout and colors that convey the business and its nature.

Pictures

Design is dynamic, and pictures are an integral part of it. Use high-quality images. It seems easy; however, it is evident that many compromises with the shape and scale of images used.

Don't use pictures just for the sake of it. If you are a company with products, use them effectively. Otherwise, you can integrate images with text to communicate your message with visual representation. Ensure that pictures enhance the communication with your target audience.

Hues and Shades

Colors can work wonders or make you fail miserably with a particular setup. You must understand how different shades, hues, and contrasts influence the audience's perception of your exhibition stalls. At times subtle colors will be the theme and feel of your brand for your target audience.

While planning for upcoming exhibitions in India, choose the right hues and shades to complement your business.


Message

While you focus on selecting the best layout and design for your trade show booth, ensure to have a consistent message irrespective of the place. For the target audience, it can be misleading if the message on your booth doesn't align with one of your websites or you're contradicting your brand promise. A simple and consistent message will allow you to be relevant to your audience.

At Expo Exhibition Stands India, we offer several designs of custom-modular stalls for events and exhibitions. Our experts will create a fantastic exhibition booth for your business to enhance your budget optimization while providing a competitive advantage.

We can be your perfect partner for exhibition stalls in India. Call us at +91-9167 246768 or write an email at enquiry@expoexhibitionstands.co.in to know more about Expo Exhibition Stands India.

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