Nestle’ Nutrition has been a leader in pediatric nutrition for over 40 years in India.
Since the last decade it has been innovating to offer more nutrition based foods to children aged 0 to 5 years.
Considering its quasi nutritive nature, it was not easy to market through mass media.
Reaching out to doctors directly was thus a fair way to penetrate the market.
While it was already a challenge to scale up events in Metros and Tier II cities, Nestle found it difficult to reach out to remote regions of India.
Space was finalized at a short notice
Maximum regions were to be targeted
Time gap between two events was very short
High transport and setup cost
Not all events followed the standard guidelines
High team cost and effort for coordination
The Acquired Solution:
We created an event set up design in accord with Nestle’ marketing team
It’s modular construction helped extend or reduce the design to fit the space booked at an event
The set up was foldable with compact packaging that reduced transport cost
Our project manager managed all coordination for locations, while the central team at Nestle’ got pictures of the ready event sent a day prior on Whatsapp!
There were 8 set ups which were being moved across 80 cities
All set ups were same, thanks to our in-house modular assembly line production
All set ups were approved by the Nestle Nutrition marketing team
What this means for you?
Customized event set up
Mfg. with modular construction
Standard packaging bags & cases
On site installation & tear down
Dedicated project manager