Learn how Agilent Technologies Maximized their ROI

The Background:

  • Agilent is a leading provider of laboratory equipment worldwide for life sciences, diagnostics and applied chemical
  • Being a B2B player in the specific field, they rely heavily on exhibitions and conferences for marketing
  • They participate in 3 large exhibitions and around 7 conferences annually

The Challenges:

  • Too much coordination to participate in multiple events every year
  • Inconsistent look and feel across events
  • Finding a reliable local vendor to execute shows

Our Solution:

  • We designed a custom – modular stand for their annual event calendar
  • This provided a customized look and feel
  • All the benefits of modular construction
  • Same design could be reconfigured depending on the space size and layout

The Result:

ONE KIT MULTIPLE SOLUTIONS:
  • Agilent could use the same booth for 36 exhibitions and conferences over 3 years
  • This reusability resulted in a cost saving of 18% only with the material and service cost
  • Prebuilt design and pan India execution of Insta also reduced their manpower cost

AND AN EXPERT WILL GET BACK TO YOU SHORTLY!

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