10 Crucial Tips to Consider for your Next Event
Due to the influx of brands participating in events and exhibitions, every business has minor seconds to grab the attention of their potential customers. In this highly competitive environment, you cannot afford to have a shabby stall appearance.
To keep up with the trendy market and your competitors, you need to put in extra efforts to or you will fail to impress your target audience. You need to have the best exhibition stall ideas, as you have 3 seconds to make the best possible impression with your exhibition stall design. The decisive factor is a coherent stall concept that supports you in achieving your exhibition and event goals.
Alignment with the previously defined exhibition objectives
Your stall concept should primarily be based on the previously defined exhibition objectives. Would you like to increase awareness of your products? Put the staging of your products in the foreground. If, on the other hand, you want to primarily win new customers, you can rely on long-distance effects for your exhibition stall design, e.g. through suspensions and special eye-catchers.
Form follows function
In order to be able to answer the question of the size, location and appearance of your own exhibition stall, the first question that arises is its function. Every exhibition appearance has different requirements.
If you have decided on your own, mobile exhibition stall, there are many factors that can influence the choice of a suitable exhibition system.
•Should the exhibition stall fit into a car?
•Should it be possible to expand it later?
•Does the structure always take place in different setting variants?
•Should the exhibition stall be backlit?
Alignment with the target group
Your exhibition stall should not be too product-oriented, but customer-oriented. Design your stall in such a way that your target group is consistently addressed. The stall designs presented have to show the relation to the application of your potential customer - show the advantages that he gets from it. This has to be visible to everyone and not only happen in the sales talk.
Your exhibition stall is your calling card. When designing a readymade exhibition stall, always use elements of corporate design, such as company color or company font. Place the logo as high as possible in the middle of the stall so that you can be found as quickly as possible. For example, you can use tall light columns or suspensions to increase the effect from a distance.
Open stall design
Your exhibition stall should be designed to be open and inviting. Avoid visual inhibitions in the front area that prevent your visitors from entering your stall. With the help of a 3D visualization of your individual exhibition stall, planning your exhibition presence is made easier. Furniture and inventory should match the color and quality of the exhibition stall in order to provide a coherent overall picture. Make sure you have enough storage space (e.g. shelves in cabins) to neatly stow away information material, business gifts, drinks and snacks.
Studies have shown that exhibition visitors pay less attention to color or design than to the exhibits on display. Images come in second and texts or slogans are only noticed last. Take note of the saying "A picture is worth a thousand words". Too much text is out of place and is mostly not noticed by the visitor. Work better with meaningful graphics.
Sometimes less is more
Many companies still design their stall according to the principle: display everything you have to offer and write it down on the wall in long explanatory texts. Visitors primarily want to receive product and service information. And if possible from innovative, new solutions. Limit yourself to a small selection of exhibits that represent your product portfolio as precisely as possible.
Set accents with lighting
You can use lighting to set specific accents and draw the attention of your visitors to different elements, such as your layout and graphics. When it comes to your designing your stall, you need to hire a team of experienced exhibition stall designer. Make sure that the stall is well lit. It shouldn't be too dark, too bright or dazzle the visitor. Beautiful eye-catchers are one or both sides backlit LED light walls.
The use of screens or LED screens with videos and product films is a good way of briefing exhibition visitors. Other ways to get more attention are
• Live demonstrations
• Interactive product demonstrations on touchscreens
• Use of virtual reality
• Lectures or competitions.
Be a good host
Your stand personnel should be competent, friendly and above all knowledgeable. It is imperative that your exhibition staffs are fully prepared for the exhibition appearance. Careful training, specially designed for the respective exhibition, will always have a positive effect on the results of the exhibition. Offer drinks and seating. Customers also have exhausting days at the event. The visitors to your stall will thank you if you can provide them with a snack and sit down.
These were some of the few tips that will help you to maximize your next exhibition or event results. If you are still confused and are looking for more ideas then do not hesitate to contact us.
Backed with more than a decade of experience and proficient in-house team, Expo Exhibition Stands India is one of the leading designers and manufacturers of DIY reusable exhibition stalls in India.